New tourist guide seeks to accelerate marketing of nature-based tourism
product
SN, Friday, January 4th 2008
Mazaruni mountain range
The accelerated promotion of Guyana's nature-based tourism product is
the focus of the recently released 2008 issue of Explore Guyana, the
country's official Tourist Guide.
The new full-colour publication which forms part of the country's
efforts to promote Guyana as a unique Caribbean tourism destination
features the attractions of the Kaietur Falls and details the range of
nature-based experiences to be derived from the diverse settings of
Guyana's hinterland. The new issue of Explore Guyana also seeks to
popularise the attractions of Guyana's mountains with features on
Roraima and Ayanganna.
With the creeks along the Soesdyke-Linden Highway providing an
additional tourist option the 2008 edition of Explore Guyana examines
the attractions of the waterways on the route between Georgetown and
Linden. "Outings" at creeks along the highway have become one of the
more popular week end pastimes of locals and in recent years there has
been evidence of efforts to provide additional amenities at these
facilities in order to attract visitors to the country.
The timing of the new issue of Explore Guyana is seen as an initiative
by the Tourism and Hospitality Association of Guyana (THAG) the
publishers of Explore Guyana to accelerate the marketing of the
country's tourism product ahead of the August 2008 Caribbean Festival
of Arts (CARIFESTA).
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